Using the Theory GRAS, (gender, race,age,sex) we have come up with our ideal target audience, and i will briefly describe through this, throughout this post.
The specified target audience, is 15 and above, or should i say that is the age limit for the film, so the film applies to ages from really 15-25 really, but this is only a rough estimation and im sure that the film will be watched by all ages and sex. The target audience is this age group because the film's genre of action/horror ususally applies to this age group. Seen as our film doesn't involve any seens of gore, or extreme violence, there is no real need for this film to apply to an older age group. our film is concentrating on the paranormal side of horror, with unknown species, existing in a house, or as thought by, by a group of teenage boys.
socio-economic status is of no real matter in this film, aswell. because it is not really a complicated film so there is no real need or use of education, to enjoy and understand the film. so there is no advisable socio-economic status. the same also applies with race. there is no existing, barriers or caution for any races. The ideal gender for this film, is male. due to the fact that after looking into it, males prodominatly prefer horror/action films to women. so ideally the target sex, would be males, but like ive said, im sure it will be watched by both males and females.
By Louis Percival
Thursday, 4 March 2010
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